Leverage Your Brand Archetype with AI Chat

Don’t Know Your Brand’s Archetype?
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Don’t Know Your Brand’s Archetype? Let’s Start There.

Or learn more about what archetypes are and why you should use them.

How It Works

When you align your brand with the right archetype, you tap into emotions that create a lasting bond with your audience — igniting their brand loyalty and overall trust.

In a world where choices are endless, a brand with a strong archetype will stand out, creating an instant emotional connection with the people who matter.

Why Use an Archetype?

Think of an archetype as the core personality of your brand. It helps you tell a story that gives you a consistent way to communicate and shapes how people feel about you. When your brand taps into an archetype, it creates a powerful connection with people.

There are 12 brand Archetypes

Each brand archetype represents a specific set of traits, values, and ways of seeing the world. For example, the Hero is bold and driven to conquer challenges, while the Lover is all about connection and intimacy. Choosing an archetype shapes your brand’s personality and provides a clear path for how it shows up—from tone and style to the emotions it sparks.

Want to find out your brand’s archetype? Take our free quiz!